Web Survey Bibliography
Each year, an increasing number of college student survey respondents are accessing online surveys using smartphones, instead of desktop computers (Sarraf, Brooks, & Cole, 2014). In 2011, about 4% of respondents to the National Survey of Student Engagement (NSSE) used a smartphone, but by 2014 the proportion increased to about 18%. The widespread adoption of smartphones among college students has prompted discussions among some institutional and higher education researchers about data quality and appropriate survey formats. Some research suggests that there is little or no substantive difference for users accessing web surveys on tablets as compared to desktop machines, but the user experience on a smartphone is recognized to be significantly different than the other devices (Buskirk & Andrus, 2012). This has caused some researchers to optimize their online surveys for smartphones, however research is limited about how this may affect survey data quality. Using results from a five-institution experiment using the 2014 National Survey of Student Engagement (NSSE) the current study details the impact that smartphone optimization has on a survey with over one-hundred questions. Study research questions center on how various data quality indicators are effected by optimizing a survey for smartphones, including item skipping, completion time, scale factor structure, and response option differentiation (straight-lining). Based on their recent experience, presenters will offer insights into developing a smartphone-optimized version of a relatively long survey.
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 70th Annual Conference, 2015 (35)
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- The Role of Device Type and Respondent Characteristics in Internet Panel Survey Breakoff; 2015; McCutcheon, A. L.
- Web Survey Invitations: Design Features to Improve Response Rates; 2015; Hughes, J.; Marlar, J.
- Advance Postcard Mailing Improves Web Panel Survey Participation; 2015; Bertoni, N.; Burkey, A.; Caldaro, M.; Keeter, S.; DiSogra, C.; McGeeney, K.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- What Is The Impact of Smartphone Optimization on Long Surveys?; 2015; Cole, J.; Brooks, K.; Sarraf, S.
- Examining the Impact of Mobile First and Responsive Web Design on Desktop and Mobile Respondents; 2015; Tharp, D.
- Can An Importance Prompt Reduce Item Nonresponse For Demographic Items Across Web and Mail Modes?; 2015; Israel, G. D.
- Leveraging Area Probability Sampling in Recruiting Households for Web Surveys; 2015; Copeland, K.; Pedlow, K.; Tupek, A.
- Reducing Coverage Error in a Web Survey of College Students; 2015; Daley, K.; Pacer, J.
- Influences on Response Latency in a Web Survey; 2015; Ackermann, A.; Cheng, H. W.; Howard Ecklund, E.; Kolenikov, S.; Phillips, B. T.
- App vs. Web for Surveys of Smartphone Users; 2015; Igielnik, R.; McGeeney, K.
- Where Does the Platform Matter: The Impact of Geographic Clustering in Device Ownership and Internet...; 2015; Bilgen, I.; English, N.; Stern, M. J.; Ventura, I.
- Methodological Considerations in the Use of Name Generators and Interpreters; 2015; Proeschold Bell, R. J.; Eagle, D. E.
- Survey Estimation: How Different Are Probability and Non-Probability Survey Designs?; 2015; Shook-Sa, B. E.; Dever, J. A.
- Experience of Multiple Approaches to Increase Response Rate in a Mixed-Mode Implementation of a Population...; 2015; Ding, M.;Leite-Bennett, A. K.; Landreman, U. E.; Johnson, D. R.; Mehrotra, K.; Rosenkranz, M.; Thompson...
- The Effect of Respondent Commitment on Response Quality in an Online Survey; 2015; Cibelli Hibben, K.; Conrad, F.
- Predictors of Completion Rates in Online Surveys; 2015; Cho, S.; Cohen, Jo.; Kuriakose, N.; Liu, M.
- Boosting Probability-Based Web Survey Response Rates via Nonresponse Follow-Up; 2015; Chew, K.; Fontes, A.; Lavrakas, P. J.
- Adding a Web Mode to Phone Surveys: Effectiveness and Cost Implications; 2015; Beebe, T. J.; Lien, R.; Luxenberg, H.; Rainey, J.
- Web Survey Response Examined from the Perspective of Leverage-Saliency Theory Within a Longitudinal...; 2015; Nares, Y. G.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- The Effect Usability Testing has on Data Quality: A Design of an Online Diary; 2015; Gentry, R. J.; Pens, Y.
- Making Usability-Testing a Standard Survey Pretesting Methodology; 2015; McFarlane, E.
- Measuring the Effects of Operational Designs on Response Rates and Nonresponse Bias; 2015; Anderson, Me.; Henrikson, N.; King, D.; Ulrich, K.
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Nonresponse Analysis and Adjustment in the Follow- Up Study of a National Cohort of Gulf War And Gulf...; 2015; Dursa, E.; Hammer, H.; Kolenikov, S.; Schneiderman, A. I.
- Return To Sender: An Evaluation of Undeliverable (e)Mail in the Modern Age; 2015; Marlar, J.; Yu, D.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Comparing Field and Laboratory Usability Tests to Assess the Consistency and Mistakes in Web Survey...; 2015; Croen, A.; Gonzales, N.; Ghandour, R.; Stern, M. J.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Cognitive Testing of Survey Translations: Does Respondent Language Proficiency Matter?; 2015; Schoua-Glusberg, A.; Park, H.; Meyer, M.; Goerman, P. L.; Sha, M.
- Culturally-Related Response Styles for Attitude Questions: A Comparative Analysis of Chinese and American...; 2015; Wang, Me.
- Innovative Uses of Paradata Across Diverse Contexts ; 2015; Cheung, G.; Pennell, B.-E.